Operations, Simplified

We see what's slowing you down.And we fix it.

We analyze your operations, find the friction your team shouldn't be dealing with, and build solutions that give them their time back — designed and shipped in weeks, not months.

Integrated with the tools you use

SalesforceHubSpotSlackShopifyZendeskStripeGreenhouseNetSuite
$2.4M+

Average client savings per fiscal year

We partner with growth companies doing $30M–$500M in revenue

// CAPABILITIES

WHAT WE
DELIVER

From diagnosis to deployment. We handle the complexity so your team can focus on what matters.

01

Operations Audit

We dig into how your team actually works — not just your tools. We find the friction, the bottlenecks, and the quick wins.

02

System Design

We architect solutions that connect your tools and eliminate handoffs. If your systems don't talk to each other, we fix that.

03

Impact Roadmap

A prioritized 90-day plan: what to fix first, expected time savings, and clear ROI projections you can take to leadership.

04

Process Automation

Production-grade systems that run 24/7 without human intervention. Built on infrastructure you own and control.

05

AI Agents

Intelligent systems that handle judgment calls. Triage tickets, qualify leads, process documents — decisions that used to require a person.

06

Security & Compliance

SOC2-aware implementation from day one. PII masking, encryption, and audit trails — security built in, not bolted on.

Our Approach

We don't patch symptoms.We solve root causes.

A quick fix that syncs two apps isn't transformation. We architect solutions that handle entire processes — from trigger to execution to reporting — replacing manual chains, not individual steps.

The result: your ops team ships without the backlog. Your sales team sells instead of doing data entry. Your finance team closes in days, not weeks.

Before: Manual Process
👤
Request
📧
Email
📊
Lookup
📋
Copy
✏️
Enter
Wait
Approve
📤
Send
Avg Time
45-90 minper request
After: Automated Workflow
Trigger
Automation
Notify
Avg Time
<30 secautomated
// CLIENT RESULTS

REAL
OUTCOMES

Concrete results from teams like yours. No vanity metrics — just time saved, revenue protected, and workflows eliminated.

B2B SAAS · $80M ARR

Sales Operations

The Problem

25-30% of rep time lost to CRM data entry and manual reporting. Pipeline visibility lagged 48 hours behind reality.

The Outcome

Salesforce-to-Slack alerts + auto-enrichment. Reps saved 8 hrs/week. $2.1M pipeline velocity increase in Q1.

$2.1Mpipeline boost
01
PROFESSIONAL SERVICES

Recruiting & Onboarding

The Problem

New hire onboarding took 3 weeks across 4 systems (ATS, HRIS, Slack, Google). IT tickets piled up. New hires sat idle.

The Outcome

Greenhouse → Rippling → Slack automated flow. Onboarding reduced to 2 days. 94% new hire satisfaction score.

94%satisfaction
02
DTC E-COMMERCE · $120M

Marketing & Finance

The Problem

Ad spend anomalies caught 3-5 days late. $50K+ wasted monthly on underperforming campaigns before anyone noticed.

The Outcome

Real-time Shopify + ad platform monitoring. Alerts in Slack within 15 minutes. $400K saved in Q1 alone.

$400Ksaved in Q1
03
Client Stories

Trusted by Growth Teams

ER
Elena RossiVP Recruiting Ops, Beacon Recruiting

Our recruiters were spending 40% of their time on data entry between Greenhouse and Salesforce. Now it's zero. They actually recruit.

01
MC
Marcus ChenVP Operations, Signal Analytics

We went from 'we should automate that someday' to 15 live workflows in 6 weeks. The ROI was obvious within the first month.

02
SJ
Sarah JenkinsHead of E-commerce, Provisions DTC

The Shopify-to-NetSuite sync used to break every Friday. Now it handles Black Friday volume without us even thinking about it.

03
DO
David OkonjoCOO, Counsel Ops

Finally, an automation team that speaks business, not just tech. They understood our billing workflows better than our own staff.

04
JM
James MillerCTO, Kinetic SaaS

The Slack alerts for billing anomalies have already caught $200K in revenue leakage. Best investment we made this year.

05
AW
Anna WeiDirector of Operations, Homeward Health

Patient intake that used to take 45 minutes now takes 8. And the data actually flows to the right systems automatically.

06
Why APFX

Built forHow You Work

Solutions that fit your business — not the other way around. Built by a team that understands operations, not just technology.

Start a Conversation

Weeks, Not Months

First solutions live in 2-4 weeks. No lengthy discovery phases, no 100-page requirements docs. We ship fast.

SOC2-Ready

We build with compliance in mind. PII masking, encryption at rest, audit trails — security baked in from day one.

Built to Scale

Runs on your infrastructure or ours. Systems that handle 10 requests or 10,000 without breaking a sweat.

Tool Agnostic

We work with whatever you use. Salesforce, HubSpot, NetSuite, or something niche — we adapt to your stack, not the other way around.

Slack-First Support

Direct access to your implementation team via Slack. No ticket queues. Questions answered in hours, not days.

Get Started

Let's findthe friction.

Schedule 30 minutes with our team. We'll dig into how your operations actually work, identify what's slowing you down, and show you what's possible — no commitment required.

RESPONSE TIME: 24 HOURSACCEPTING NEW CLIENTSTIMEZONE: EST